Google Ads Meta Ads SEO Web Design Video Production AEO & GEO Local Ranking Automation Lead Generation Branding Content Email Marketing
Prepared for MeinHaus

Enter the Growth Package

A complete growth engine — search, web, and beyond. Dive in.

Whale Marketing × MeinHaus

Every home has an after.

The kind of first impression we build — drag to reveal. Below: the plan to make MeinHaus the name homeowners and AI recommend.

Before After
A renovated home The same home before renovation
See the growth plan hover to revealdrag the handle
Partnership Proposal · Prepared for MeinHaus

MeinHaus — the next Airbnb for home renovation projects.

We start lean and prove it — Boris & Dan at $5k/month driving your search, marketing, automation & AI. Then we bring the full team in for a complete front-to-back rebuild of your site, systems & CRM. Each month we plan together, then ship.

Built to scale
A cartoon 3D home being built from the ground up while it rotates

01 — The shift

Search just split into three. Ranking #1 isn’t enough anymore.

Ask “who can renovate my kitchen in Mississauga?” and the answer now comes before the blue links — spoken by an AI that names one or two companies. We make sure it says MeinHaus.

SEO

Rank where they click

The classic battleground — Google & Bing results, the Map Pack, the ten blue links.

Google · Bing · Maps · local pack
AEO

Become the answer

Win the AI Overview, the featured snippet, the voice result — the answer shown above the links.

AI Overviews · snippets · voice
GEO

Get recommended

Be the company ChatGPT, Gemini, Perplexity & Copilot name when someone asks who to hire.

ChatGPT · Gemini · Perplexity

Most agencies optimize for one surface. We build authority across all three — so MeinHaus shows up whether a homeowner searches, asks, or lets an AI decide.

Pillar 02 · Conversion Website

A custom-coded site built to turn visitors into quotes.

Not a template. A hand-built, lightning-fast site engineered around one job — getting a homeowner to start a quote — with SEO & AEO structure baked into every page.

Strategy & IA

Sitemap, messaging & a conversion-first information architecture.

Custom design

A bespoke visual system — no themes, built around your brand.

Hand-coded build

Fast, accessible & schema-rich — perfect Core Web Vitals.

Quote-capture funnel

Lead forms wired to your CRM with smart routing & tracking.

Copy & content

Conversion copywriting plus the full content engine below.

Analytics & launch

Event tracking, QA, deploy on Cloudflare & a clean handover.

Part of the build: the marketing site is the front door. The logged-in customer & builder portal and mobile app are built by the same team — see The platform below.

Three directions, already built.

live previews · auto-scroll

We don’t start from a blank page. Three working concepts for the MeinHaus redesign — live, scrolling below. Click any one to open the full site.

Pillar 03 · The platform

Beyond the website — the product itself.

The end goal: MeinHaus as a SaaS-grade product. The same team builds the logged-in experience that runs it — portals for homeowners and builders, plus the mobile app and full back end — built to scale.

Already built for MeinHaus

An app experience your customers actually enjoy.

Not a mockup — a live screen we already designed and shipped for MeinHaus. The same craft goes into every screen of the portal and app, so homeowners and contractors actually want to come back.

  • A friendly brand mascot that guides every visit
  • One-tap service categories with playful 3D motion
  • Single-screen simplicity — no clutter, no learning curve
  • Designed mobile-first, the way your customers actually browse
Open it full-screen
live & interactive — try it
Web · logged-in

Customer & Builder Portal

The platform behind the marketing site
  • Homeowner portal — track quotes, projects, photos & payments
  • Builder & trade portal — jobs, scheduling & payouts
  • Custom UX & UI design system
  • Full back end, auth & integrations
iOS · Android

Mobile App

Re-design & development — full back end
  • iOS & Android, end to end
  • Complete UX & UI re-design
  • Full back-end build & APIs
  • Instant AI quote, 3D/AR previews & push

Proof — platforms this team has already shipped.

live builds · México

The offshore engineers on your team have already shipped these SaaS platforms for companies in Mexico — the same calibre of product we’ll build for MeinHaus. Click any one to open it live.

Real-estate CRM CFDI 4.0 invoicing Multi-tenant SaaS Executive dashboards Built in México

Content engine

AI-fast by default. Hand-crafted when it counts.

Every plan ships with AI-generated visuals and copy as standard — quick, on-brand, endlessly iterable. For the moments that sell the dream, we bring in real production: a hired photographer and videographer.

Included with every retainer Photographer & videographer on request
AI-generated renovation renderAI IMAGE
Finished kitchen photographPHOTO
VIDEO
3D / AR room preview3D / AR

The team

Four specialists. One dedicated pod.

Boris & Dan lead from day one; for the full overhaul the pod scales up to four — offshore engineers who’ve shipped multiple real-estate and sales CRMs in Mexico. An extension of MeinHaus, not a ticket queue.

×4
dedicated · all year
01 · Search

Technical SEO Lead

Owns SEO, AEO & GEO end to end — site health, schema, rankings, AI Overviews and getting MeinHaus cited inside ChatGPT, Gemini & Perplexity.

SEO · AEO · GEO · analytics
02 · Front end

Front-End Engineer

Builds the SaaS-grade website and portal UI — fast, accessible, conversion-first interfaces and a design system the product grows into.

UI · UX build · performance
03 · Back end

Back-End Engineer

Builds the engine room — APIs, auth, data, integrations and the mobile-app back end that the portal and app both run on.

APIs · auth · data · app
04 · Design & strategy

Design & Strategy Lead

Owns the product experience and the roadmap — runs the monthly planning call, sets each month’s deliverables, and keeps website, portal and app feeling like one product.

UX · roadmap · your point of contact
How you work with them One Slack channel· A named lead on every call· Live roadmap & reporting· Same team, every month

Everything included

One partnership. Every lever.

Your partnership pulls all of these together — no separate vendors, no hand-offs. One team owning the whole growth engine, from search to the product your customers tap every day.

SEO & rankings

Climb Google, Bing and the Map Pack — the technical foundation everything builds on.

AI & answers

AEO & GEO woven through everything, so AI engines name MeinHaus when homeowners ask.

Google & Meta ads

On-demand lead volume when you want to pour fuel on the fire. Media spend billed at cost.

CRM & portal

The logged-in platform for customers and builders — dashboards, quotes, projects and payments.

Always in the loop

One Slack channel with your team, a live roadmap, and a planning call at the start of every month.

Built for contractors

We speak renovation — your trades, your customers, and how homeowners actually hire.

How the year works

Plan the month together. Then we ship it.

No black box. At the start of every month we hop on a Zoom call, look at the data, and agree exactly what ships over the next 30 days.

Every month ① Zoom planning call· ② Agreed deliverables & roadmap· ③ The team builds & ships· ④ Live reporting
Months 1–3

Foundations

Technical SEO foundation, Google Business Profile, the new conversion website designed, built & launched, content engine switched on.

Months 4–6

The platform

Customer & builder portal designed and built — the logged-in experience and back end taking shape, AEO & GEO authority ramping.

Months 7–9

The app

Mobile app re-designed and built on the same back end — instant AI quote, project tracking, push — rankings & share of answer climbing.

Months 10–12

Scale & compound

Polish, optimise and scale the whole product. SEO, AEO & GEO compound; MeinHaus ends the year as a SaaS-grade business.

Proof · Selected work

We put Canada’s home-services brands on the map.

From mobile pet grooming to concrete and landscaping — the same playbook we’re proposing for MeinHaus, already winning for service businesses across the country.

#1 ON GOOGLE
A Plus Mobile Pet Grooming website
A Plus customer dashboard
A Plus Meta Ads dashboard
Pet care · Mobile grooming

A Plus Mobile Pet Grooming

Canada’s largest mobile pet-grooming franchise — and the #1 result on Google for “mobile pet grooming.” We designed and built their custom booking engine from the ground up.

#1
On Google
Largest
Franchise in Canada
Custom
Booking engine
Visit aplusmobilepetgrooming.com
Landscaping · GTA

Precision Landscaping

First-page local rankings across the GTA, plus video & content production as part of a full marketing partnership.

SEOLocalMarketingVideo ProductionContent
ServicesGalleryAboutContact
(416) 564-9754
Epoxy Garage Floors · GTA
Garage floors built to outlast the house.
Showroom-grade epoxy & polished concrete, installed in a day.
Get a free quote →

Concrete Your Way

Epoxy garage floors & polished concrete — ranked top of local search across the GTA.

SEOLocalWeb Design
concrete polishing toronto
AllMapsImagesNewsShopping
Polished Floors Toronto
★★★★★ 4.7 (58) · Flooring contractor
Open · Closes 6 p.m.
AK Level and Polish Inc.
★★★★★ 4.9 (72) · Concrete contractor
Open · Closes 7 p.m. · (647) 768-8517
"They came on time, did a great job and were always professional."
◉ Website➤ Directions
More businesses ›
AK Level & Polish
AK Level and Polish Meta Ads dashboard

AK Level and Polish

SEO and marketing driving a steady stream of local leads.

SEOMarketing
Trusted by businesses across Canada
A Plus Mobile Pet GroomingAK Level & PolishConcrete Your WayPrecision LandscapingHandyman AlexMPG PaintingBoatman RentalStraw Hat LandscapingToytexxHoverstoreVilla ParadisoNorth York DentistsFCC ExchangeSweet AbilityHigher TalkGold ArchitectureOne Touch Pro PainterzMelinda PaintingXLTACHaris Painting

The engagement

Two stages. Start lean, then scale up.

We start small and prove it — then bring the full team in for the complete rebuild. Each stage is a single flat monthly fee, no à-la-carte line items.

Stage 1 · Foundation
01
$5,000 / month

Boris & Dan, hands-on inside your marketing. The same craft you saw in the flyer promo — now pointed at real growth. Billed monthly, in advance. All figures in CAD.

SEO & technical search, managed end to end
Your other marketing channels, run for you
Automation & AI agents wired into your workflow
A light UI/UX refresh across the brand
Stage 2 · Full overhaul
02
$10,000 / month + 4% equity

The full team comes onboard. A complete rebuild of MeinHaus, front to back — plus a 4% equity stake, so our upside is tied to yours.

The rest of our team onboard — full build capacity
Complete front-end & back-end systems overhaul
CRM & customer portal rebuilt — modern & a joy to use
An additional 4% equity in MeinHaus

The investment

Two stages. One partner.

Stage 1 · Foundation
Boris & Dan · SEO & marketing channels, automation, AI agents & a light UI/UX refresh
$5,000 / month
Stage 2 · Full overhaul
The full team · complete front-end & back-end rebuild, CRM & customer portal + 4% equity
$10,000 / month
— All figures in CAD — Billed monthly, in advance — Stage 2 includes an additional 4% equity in MeinHaus — Monthly Zoom call sets each month’s deliverables — You own everything we build — Optional ad spend (Google/Meta) billed separately at cost

Why Whale

Most agencies optimize for a search engine. We optimize for the answer.

Answer-first, not link-first

Built for the AI era of search — AEO & GEO aren’t add-ons, they’re the core of what we do.

Custom code, never templates

Your site is engineered for speed and structure — the foundation every ranking is built on.

A content engine in-house

AI speed plus real photographers and videographers — volume and craft in one place.

You own everything

Site, content and accounts are yours. We report on share of answer and leads — not vanity metrics.

Where we take you next

When you’re ready to own the screen.

Search and a high-converting site come first. Once the engine is running, we can guide MeinHaus into the big leagues of brand — professional video production and ad placement that puts you in front of millions.

Professional video production

Full creative, crew and post — brand films and ad spots shot to broadcast standard.

TV & broadcast

Air on Canadian networks and regional TV when it’s time to build mass awareness.

Prime Video & Netflix ads

Premium connected-TV placements on the streaming platforms homeowners actually watch.

Cinematic brand films Connected TV YouTube & pre-roll Full production crew
Professional film and commercial production
Showreel · the next chapter

Next step

Let’s make MeinHaus the answer.

A 30-minute kickoff call to align on the year ahead and lock month one. Your dedicated team can start building within the first week.

1Kickoff call
2Monthly plan on Zoom
3The team ships